Local SEO: How to Dominate Searches in Your City
46% of Google searches have local intent. If you don't optimize for your city, you're losing half of potential customers.
Local SEO is the set of techniques to rank in geolocalized searches like "restaurant Milan" or "plumber Rome". Here's how to dominate.
Google Business Profile: The First Step
If you haven't created your Google Business profile yet, do it now. It's free and essential.
- Verify your business
- Complete every field (hours, services, photos)
- Add weekly posts
- Respond to all reviews
Does your brand have a memorable name?
A good name also helps local positioning
Generate Name with AI →Local Ranking Factors
- Relevance: How well your business matches the search
- Distance: How close you are to the user
- Prominence: How known you are online (reviews, backlinks)
On-Page Optimization for Local SEO
- Include city/area in title tags
- Create pages for each area served
- Add LocalBusiness schema markup
- Use consistent NAP (Name, Address, Phone)
To learn more about positioning, also read how domain influences SEO.
Written by
Francesco Giannetta
Domain and digital presence expert. We help businesses and professionals build their online identity.
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